Helena Cho for Goodworks Jewelry


“fashion with a purpose” was the goal for CEO Helena Cho, pledging 25% of Goodworks net profits to charitable contributions supporting in-need communities around the world.

Helena is passionate about inspiring people to help improve their communities and encouraging the act of charity in everyday decisions. Inspired by charity’s ability to unite individuals to achieve a common goal, she crafted a bracelet—an uplifting piece gifted as a random act of kindness. Leveraging retail experience and an academic background in Marketing and Finance, Cho established her own business intent on delivering positive, empowering merchandise to the public. Helena now oversees one of the fastest growing socially conscious fashion/accessories brands in the market. “Random acts of kindness really make a difference.”