Josie Natori


Josie credits her entrepreneurial nature to the matriarchal society in the Philippines where “Women are encouraged to be entrepreneurs,” .  A desire to helm her own business with a strong connection to her native Philippines drove Josie to explore new possibilities. She fell upon the idea to import embroidered tops, which became the catalyst for a lingerie business that has grown into an iconic brand, the House of Natori. Celebrating Asian aesthetics with the spirit of her adopted home in America, she effortlessly melds the visual best of the East and the West, “Natori is a total concept, a way of life, ‘where life meets art’” .