BlindSpot: Hidden Biases of Good People
A revolutionary new look at the origins and consequences of the hidden prejudices that affect us all, and how we can learn and grow from this understanding. For readers of Charles Duhigg’s The Power of Habit and Dan Ariely’s Predictably Irrational.
Prejudice is generally thought to be a conscious, if malevolent, phenomenon, something that can be overcome. Not so, according to leading psychologists Banaji and Greenwald. As the creators of numerous groundbreaking studies, they show that whether we believe it or not, prejudice and unconscious biases toward others are a fundamental part of the human psyche. This is an accessible and groundbreaking look at the science of prejudice, and how we can learn and grow from better understanding our biases. Authors:Mahzarin R. Banaji, Anthony G. Greenwald (Penguin Random House, Aug 2016, Pbk, 272 pp)